![]() ![]() Without the quotation mark filter, the list of results remains somewhat irrelevant. Quotation marks are used when searching for an exact phrase with the goal of finding profiles containing that exact phrase in the specified order. Use NOT when you wish to emphasize one term while limiting another.įor instance, for a search like "copywriter," you might want to eliminate profiles of freelancers for an in-house hiring purpose.Ĭomparing "copywriter" to "copywriter" NOT "freelance" clearly gives more relevant results. Unsurprisingly, NOT is used to exclude certain search results, focusing more precisely on your query. NOT: The Boolean Filter to Exclude a Term from the Search This function is also valuable for targeting professional profiles in a specific geographical area, particularly handy for on-site recruitment missions. This way, you'll only get HR marketing manager job titles no standalone manager, HR, or marketing profiles. Ideal for finding a multifaceted professional, AND highlights profiles with several keywords, keeping only those that possess both simultaneously.Īre you looking for an HR marketing manager? Try "manager" AND "marketing" AND "HR"! Imagine searching for your future public relations officer you'd be wise to also include "public relations consultant" OR "head of public relations."Īs you can see, OR is your friend for searching different terms that essentially mean the same thing. When to use it? The OR operator is effective for a keyword and its variants, ensuring you don't miss out on a gem. Let's dive into these essential expressions! OR for consolidating search resultsīy including OR, you broaden the scope to get more results for a query, especially when looking for a profile with one characteristic OR another. Understanding the purpose of each operator is crucial for optimizing your prospecting strategy. The Nuances of Boolean Language to Manage Your Prospecting Efficiently Or, you could keep wasting time before coming back here to finally ace your LinkedIn prospecting. Now that you know (almost) everything about this sourcing method, let's put it into practice. That's where Boolean expressions come to your rescue. Without the operators, your results would show all the profiles matching your keywords, like searching for a needle in a haystack.Īnd when I say all the profiles, I mean it, since you'll even come across professionals who mention your search terms but not in the context you're looking for.įor instance, when you search "sales director," you might find profiles of sales directors, finance sales directors, construction sales directors, and recommendations for sales directors. Good news! Boolean search enables high-quality targeting, allowing you to find genuinely qualified leads. You should master it and make it your B2B acquisition source, whether you're seeking prospects or candidates. ![]() Pretty impressive, right? After all, LinkedIn is the world's leading professional network. If I had to sum it up in one sentence, I'd say it's THE solution for finding qualified prospects and competent candidates. Refining searches on LinkedIn is good, but why is it necessary? What does this mean? Adhering to Boolean logic is essential for accurate results! For instance, LinkedIn's system always prioritizes Parentheses over "OR." Why You Must Absolutely Use Boolean Search? Something to remember about these terms: they have a priority order, just like in math calculations. ![]() Let me introduce you to Quotation Marks, Parentheses, NOT, AND, and OR, your new acquisition team. To sort these profiles, we mainly use five expressions combined with keywords to combine, assemble, or exclude. It is, in fact, a detailed and advanced search through the database that houses the millions of professionals registered on LinkedIn. " Boolean operators" might sound technical, but they're straightforward to grasp. The goal? To include or exclude profiles of certain users to maximize the relevance of the results. Performing a Boolean search means combining your keywords with operators, which I like to refer to as (almost) magical filters. ![]() Indeed, with this search mode, you finally get relevant results to discover qualified leads.Įlevate your LinkedIn prospecting campaigns, and I will share with you the secrets of Boolean searches, plus a bonus tool to refine your acquisition strategy. Today, I'll be discussing Boolean search on LinkedIn, a tool you need to master to find those standout profiles! Everything You Need to Know about Boolean Search on LinkedIn ![]()
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